Marketing/Public Relations Coordinator (Temporary)
THE NORTH CAROLINA ARBORETUM
POSTING DATES:
June
24 - until filled, 2008
EXPECTED START DATE:
August
11,
2008
Located in the inspirational Southern Appalachian Mountains, The North Carolina
Arboretum cultivates connections between people and plants through creative
expressions of landscape stewardship, including: Conservation, Education,
Garden Demonstration, Economic Development and Research.
The Arboretum promotes the stewardship and
enjoyment of the wealth of plant life within the Southern Appalachians through world-renowned
gardens demonstrating cultivated and natural landscapes.
Description of Work:
The position of Public Relations Coordinator serves in the External Affairs
Department of the
Arboretum and reports
to the Director of External Affairs. The External Affairs Department is
composed of the
following:
is composed of the
following: 1) Facility Rentals and Events, 2) Marketing & Public Relations
3.) Group Tours
3) Market Research and
Visitor Statistics Visitation Statistics, 4) VIP Events and
Activities 5.) Assistance with Legislative Affairs
Media/Public Relations Duties
The Marketing/Public Relations Coordinator will oversee local and regional
media efforts to publicize Arboretum programs and events and will work with the
Director of External Affairs in a number of marketing initiatives for the
Arboretum.
Duties include managing an
annual production schedule, distributing press releases, writing feature
articles and pitching story ideas for Education programs, Exhibits, Special
Events, Calendars and Informal Activities, and others as directed. In addition,
the Public Relations Coordinator responds to media requests for photos,
verification of facts, etc., maintains a media list (excel spreadsheet) and
manages Arboretum documentation of media tabulations.
This position serves as a liaison for the
Arboretum website assisting and managing content and managing the Arboretum's
image files.
This position may also be
asked to assist with marketing projects such as development of a marketing plan,
budgets and advertising.
The ability to
produce simple flyers and
publications is also helpful.
Branding
This position will work very closely with the Director of External Affairs
to implement the Arboretum's new brand effort including assistance in
developing approval procedures, writing and editing copy
and serving as part of the approval process for all publications.
Statistics and Visitor Surveys
The Public Relations Coordinator works with other staff to maintain current
visitor statistics and assist in developing reports that are used for marketing
decisions as well as helping to organize ongoing visitor surveys and
tabulations.
Events
The Public Relations Coordinator serves in a support capacity with
other staff in External Affairs
for
assistance with events, facility rental requests and group tour requests as
needed.
Minimum Education and Experience Requirements:
To qualify, applicants must meet minimum education and experience requirements
of graduation from high school and demonstrated possession of knowledge, skills
and abilities gained through at least three years of office
assistant/secretarial experience; or completion of a two-year
secretarial science or business administration
program with one year of experience as described above; or an equivalent
combination of training and experience.
A four-year degree in a communications, business or
education field is preferred.
Preference
will be given to candidates with considerable knowledge of
Microsoft Office; three to five years' experience within a public setting
working in a public relations capacity or in the hospitality industry; media
experience, excellent written and oral communication and
public speaking skills; experience in coordinating special events; considerable
public relations skills or experience; some knowledge of horticulture or a
related natural sciences field.
Successful
candidates will possess good organizational and communications
skills.
Some
weekend, evening and holiday work will be required.
Employment Requirement:
Applicants must submit a completed application consisting of the following:
(1)
Completed N.C. State application
(PD107)
(2)
Letter of application in which the
minimum
qualifications are addressed to demonstrate written communication
skills
(3)
Two letters of reference
It is the applicant's responsibility to ensure that the application contains
all required documents.
All documents
must be received before your application can be processed. Applications
received after the
closing date will be available to the hiring department upon request. All
materials submitted with or as a part of applications become the permanent
property of The North Carolina Arboretum and will not be
returned to the candidate.
Official
transcripts are required upon employment if applicable and will
be requested directly from the college/university by Human Resources. Any
expense will be the responsibility of the employee.
Educational degrees required must be from an
appropriately accredited institution.
Applicants should submit the application materials to:
The North Carolina Arboretum, 100 Frederick
Law Olmsted Way, Asheville, and NC 28806.
**New employees paid only by direct deposit to the financial
institution of their choice.
**The North Carolina Arboretum is an Equal Opportunity/Affirmative Action
Employer.
Women, minorities and people
with disabilities are encouraged to apply.